Bally Haus Brings Swiss Architecture To Sydney’s George St With Australian Flagship Store

Swiss luxury fashion house Bally has introduced its third global flagship store this year, in the form of Bally Haus. Sitting in the heart of Sydney on 388 George Street, the Sydney iteration of Bally Haus marks Bally’s first flagship store in Australia, following openings in New York’s Meatpacking District and London’s Regent Street.

Bally Haus Brings Swiss Architecture To Sydney’s George St With Australian Flagship Store

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Based around Bally’s Swiss pillars of art, architecture, and craftsmanship, Bally Haus reconciles contemporary design with natural materials, while speaking to the fashion house’s heritage as leather architects. Initially launched in Milan;s Montenapoleone in 2019, Bally Haus utilises an experiential environment to provide innovative shopping methods, incorporating cultural programs like film screenings, panel discussion, and exhibitions to create a holistic experience. 

Drawing inspiration from the inaugural Bally House store, Bally Haus Sydney makes use of the same blend of materials as the Milan location; think custom flooring with marble inserts, stucco walls, handwoven carpets, and bespoke furniture made of terracotta and natural woods. The main entrance on King Street leads into an open space that displays the entirety of the expansive store. Guests are greeted by Bally’s signature leather bags which are displayed along the side walls on oak shelving, while a carved, organic table plays host to an evergreen tree and serves as a focal point for the store. 

An oak staircase equipped with artful installations and an LED screen serves as a multipurpose event space, while Bally’s collections of shoes and seasonal ready-to-wear are divided into separate rooms equipped with fitting rooms and accessory displays. Recycled paper in shades of red lend an earthy touch to the store’s panels and shelves, as do terracotta elements and an abundance of wooden fixtures.

Designed to serve as an immersive touchpoint for the Oceania region, Bally Haus Sydney reaffirms the brand’s commitment to the locale. “We are excited to open a third Bally Haus flagship this year, investing in our relationship to Sydney, which has always proved an important market for us, as well as a bustling capital for creativity and culture,” says Nicolas Girotto, CEO of Bally. “Bally Haus Sydney is the next step in our company’s overarching repositioning to appeal to a broader clientele, including Gen Z, with an enhanced presence among the shopping destinations of the future. It is our hope that Bally Haus Sydney will offer dynamic programs and in-store events to reinvigorate our communities post-pandemic, providing an experiential environment that embraces our Swiss legacy and the excitement of discovery.”


Words by AR Staff